Close

Ben & Jerry’s sued over ‘happy cow’ claims; suit calls socially-conscious marketing a fraud

Popular ice cream brand Ben & Jerry’s – known for their socialist political leanings and wacky flavors – is in hot water after allegedly misleading consumers with their “happy cow” representation. James Ehlers, an environmental advocate and former gubernatorial candidate, claims that Unilever – Ben & Jerry’s parent company – is profiting off of false advertising. […]

Read More

7 Ways to Monitor a Competitor’s Content Marketing Strategy

November 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Monitoring the competition’s content marketing efforts is an essential step for brands developing their own content marketing strategy. Finding out what works for a competitor allows brands to gain insights about the type of content their audience might also respond to […]

Read More

‘I rejected the idea at first’ — WeWork’s new interim marketing chief, Maurice Lévy, reportedly wasn’t eager to take the job

“To be extremely honest with you I rejected the idea at first,” Maurice Lévy, the 77-year-old chairman and former CEO of advertising titan Publicis, told the newspaper. Turning around WeWork will be an “interesting and fun” process, Lévy told the Financial Times, but he only expects to stay for “a maximum of a few months.” […]

Read More

Water agency seeks OK for $30M marketing deal with Raiders | Las Vegas Review-Journal

The Raiders Allegiant Stadium construction site on Wednesday, Oct. 16, 2019, in Las Vegas. (L.E. Baskow/Las Vegas Review-Journal) @Left_Eye_Images Ryan Reaves may not be the only major athlete promoting water conservation in Southern Nevada next year. The Southern Nevada Water Authority will seek approval for a marketing and advertising partnership with the Raiders during its […]

Read More