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How To Write Email Marketing Copy That Converts Like Crazy

Are you ashamed of your email marketing campaigns? There’s nothing worse than seeing a digital campaign become stagnant. While it’s easy to set up a sales funnel, or create a newsletter, and start building your list of subscribers. That’s not a success. Success is turning these curious prospects into engaged customers. And if you’re not […]

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5 Tips to Maximize the Lead Generation Power of Your Content Marketing

When marketers advocate for more robust content marketing strategies, there is usually a big emphasis on using content to build brand awareness and show off organizational and executive thought leadership. At its core, though, content that promotes your brand or contributes thought leadership isn’t worth the investment if it doesn’t positively impact lead generation. According […]

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How to Balance Marketing Automation and Personalization

August 31, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Brands have embraced automation to help them carry out a spectrum of everyday tasks. According to a recent survey published by Social Media Today, 75 percent of marketing teams use some form of an automation tool. However, with growing popularity, there are […]

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