Are you ashamed of your email marketing campaigns? There’s nothing worse than seeing a digital campaign become stagnant. While it’s easy to set up a sales funnel, or create a newsletter, and start building your list of subscribers. That’s not a success. Success is turning these curious prospects into engaged customers. And if you’re not […]

When marketers advocate for more robust content marketing strategies, there is usually a big emphasis on using content to build brand awareness and show off organizational and executive thought leadership. At its core, though, content that promotes your brand or contributes thought leadership isn’t worth the investment if it doesn’t positively impact lead generation. According […]

August 31, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Brands have embraced automation to help them carry out a spectrum of everyday tasks. According to a recent survey published by Social Media Today, 75 percent of marketing teams use some form of an automation tool. However, with growing popularity, there are […]

In the digital age, in a world where markets are shaped by technological change, companies are constantly evolving. While it is impossible not to notice the major upheavals in a work environment, small incremental changes are sometimes more difficult to spot. Unaware of the potential threats, many companies rush into the wall without seeing the […]

Chart of the week: Only 2% of marketers have integrated all processes throughout their marketing funnel. Creating a funnel that ticks all the boxes is a vital part of marketing. Your funnel should attract, nurture, qualify and convert, leading customers through to the checkout as seamlessly as possible in order to get the best conversion […]