Ben & Jerry’s sued over ‘happy cow’ claims; suit calls socially-conscious marketing a fraud

Popular ice cream brand Ben & Jerry’s – known for their socialist political leanings and wacky flavors – is in hot water after allegedly misleading consumers with their “happy cow” representation. James Ehlers, an environmental advocate and former gubernatorial candidate, claims that Unilever – Ben & Jerry’s parent company – is […]

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‘I rejected the idea at first’ — WeWork’s new interim marketing chief, Maurice Lévy, reportedly wasn’t eager to take the job

“To be extremely honest with you I rejected the idea at first,” Maurice Lévy, the 77-year-old chairman and former CEO of advertising titan Publicis, told the newspaper. Turning around WeWork will be an “interesting and fun” process, Lévy told the Financial Times, but he only expects to stay for “a […]

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