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10 Tactics To Boost Your Email Marketing ROI

Email marketing is the most lucrative platform for an online brand. It’s so important that every other platform (i.e. your blog and social media accounts) should direct people back to your email list. However, getting people on your email list is only half of the battle. The way you communicate with your subscribers determines their […]

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How to Scale Your Lead Generation Through Blogging

I’m a big proponent of blogging. It doesn’t matter what business you have or what industry you’re in, blogging can be used as a lead generation tool. How many times do the same people visit your website? Unless you have an ecommerce store, there’s no reason for a prospective customer to visit your website more […]

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Accomplishing your business objectives through email marketing

Virtually all marketing plan is created around specific objectives that a particular business wants to accomplish. The tools that are necessary for a marketing plan depends upon these goals. But what if it’s possible to have a tool that will solve your every other issue instead of making more problems for your business? We’re talking about email marketing. It’s an […]

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35 Marketing Automation Tools To Personalize Your Customer’s Journey

One of the most empowering abilities marketers have gained from the digitization of the marketing function is marketing automation. Today, every organization out there is using some form of software as a service (SaaS) platform to share content (CMS), to streamline their communications with customers (CRM and Marketing Automation), and to draw insights (Analytics) from […]

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